{"id":128,"date":"2025-10-02T13:39:10","date_gmt":"2025-10-02T13:39:10","guid":{"rendered":"https:\/\/susmita.mactron.in\/?page_id=128"},"modified":"2025-10-05T12:31:17","modified_gmt":"2025-10-05T12:31:17","slug":"my-brand-story-from-lip-balm-to-branding","status":"publish","type":"page","link":"https:\/\/susmita.mactron.in\/?page_id=128","title":{"rendered":"My Brand Story: From Lip Balm to Branding"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

My marketing journey began long before I even knew what “marketing” was.<\/p>\n\n\n\n

As a teenager, I was just another customer of Avon – their lipbalm was practically my saviour. One day I got curious and spoke with a senior Avon agent, and she helped me through out the entire process. And then suddenly, I wasn’t just a customer anymore but I was a sales agent. <\/p>\n\n\n\n

Every month, new brochures and fresh products arrived at my doorstep. Hitting sales targets felt like cracking different levels in a game. But I knew it comes with rewards, so I use give me best. That was my first taste of marketing, even before I knew the word branding.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Years later, when I shifted to Kolkata for my MBA studies, I stayed in a rented place, and my landlady happened to own Som Ladies Beauty Parlor. She offered me to work for her parlor as a freelancer. I took on the editing of makeup shoots, fantasy looks, and hair treatment visuals, and during Durga Puja, I even handled the finance desk a couple of times. Although that’s a different aspect of business but I enjoyed my work.<\/p>\n\n\n\n

From being an Avon sales agent who didn’t realize she was doing marketing, to now pursuing an MBA in Marketing, Branding and Strategies. <\/p>\n\n\n\n

Sometimes, the best careers may start with something as simple as a lip balm. <\/p>\n\n\n\n

Currently I am dealing with all obstacles, and it has lot to do with my schooling day, for more –<\/p>\n\n\n\n

\n
Click here<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

My marketing journey began long before I even knew what “marketing” was. As a teenager, I was just another customer of Avon – their lipbalm was practically my saviour. One day I got curious and spoke with a senior Avon agent, and she helped me through out the entire process. And then suddenly, I wasn’t […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-128","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/susmita.mactron.in\/index.php?rest_route=\/wp\/v2\/pages\/128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/susmita.mactron.in\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/susmita.mactron.in\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/susmita.mactron.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/susmita.mactron.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=128"}],"version-history":[{"count":3,"href":"https:\/\/susmita.mactron.in\/index.php?rest_route=\/wp\/v2\/pages\/128\/revisions"}],"predecessor-version":[{"id":192,"href":"https:\/\/susmita.mactron.in\/index.php?rest_route=\/wp\/v2\/pages\/128\/revisions\/192"}],"wp:attachment":[{"href":"https:\/\/susmita.mactron.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}